StarStake is a platform that helps stars, creators and brands to build customers and (super)fans for life.

This is the shortest possible explanation, that says for whom it is and what the goal is. But it also almost says nothing, except that StarStake offers the HOW 😊 . I think and strongly believe that StarStake has the same potential as major brands as Apple, Google, Amazon and AliExpress. Read on to discover why!

Looking at the technology, the fact that everyone can use it (we’re all customers) and seeing it being developed from almost scratch, and with my marketing background, I can honestly say that this is by far the most complete, thought through and the latest technology as there is in the market to get companies and stars to connect with their customers and fans and really giving them the full insight on who the biggest fan really is, by having all data in one place. For marketeers this is almost heaven, haha. From sales funnel till connecting with fans personally, webpage, selling and even sending customers/fans a message. All other funnel platforms like Clickfunnels, Kajabi and Katra can be thrown away, if I understand the messages from the founders correctly.

StarStake is a fully integrated platform with countless options and features.

And for those who are into crypto, you will probably like this definition:

StarStake is the first NFT-based royalty marketplace that brings the world’s greatest creations together with fans and consumers to form even greater opportunities.

Starstake unlocks new commerce and engagement opportunities for creators and brands to build entire digital economies through the specialized functions of their NFTs. StarStake gives brands the freedom to design and showcase their NFTs with uncompromising utility and personalization.

The future economy isn’t about control, it’s about access!

WHY IS STARSTAKE NECCESSARY?

First, the wife of founder Chris Hawk, Sheng Belmonte is an artist and I think we all know how the music industry has been for musicians. Record Labels squeeze the artist out, leaving the creator with less than they deserve. Hell, even managers that represent the artist, are good in taking their ‘fair’ share. So all in all, the creataor is getting less and less. But once you signed a contract for an x number of years, and it’s almost impossible to escape that contract.

Second reason: In these times, Social Media is hot. And almost everyone is using it. And even though we are all fed up by the largest ones like Facebook, Instagram, YouTube and Twitter, we are almost all still using it, despite the upcoming alternatives. But stars and companies are well aware, they almost know NOTHING about their followers and fans. They may see a gender, a region and age range of their audience, but that is about it.  And as they mostly sell through (third party) stores, online and in real, they still get NO data about their customers. Because, if you buy the latest album of your favourite star, or you buy the latest gadget, the physical store still knows nothing about you, the online stores a little. But the star or the brand who created the product, still know nothing.

That is why marketing invented cash-back, to know who bought their product where. In return of sharing that information, the customers get money back or receive a voucher, or prolonged time of guarantee.

But since 2020 it’s become more and more obvious that the companies behind these biggest social media platforms, are very strict about the content that’s placed. Even if it is just an opinion, the account might get a penalty resulting in a couple of hours not being able to do anything on their account, or the account can even be removed completely. Leaving the creator with NOTHING again.
So the companies have all the power.

3^rd Reason: If eg YouTube changes their algorithmics in where advertisements are shown, it can turn out into a complete disaster. Some vloggers lost all their income overnight, because of these changes. Some even had to get a job, in order to get by!  And since the vloggers don’t know anything about the people who watch their video’s, they really can’t get in touch with their audience, other then to place another video. But if their main source is advertisements, and no product to sell, then they are doomed! And again, the power lays outside the creator.

And Chris Hawk wants to change that. Give the power back to the creator. YES, there’s even a manager role possible, who can respresent multiple creators, but the creator him or her self, has to open the account. No one can do that for them. This is necessary, so whatever happens… they own their account.

And this is why I am so incredibly excited about the launch of StarStake. Since, this really gives brands and creators the chance to get a whole lot closer to get to that 360 degree view on their customers and fans. Because they offer a lot of options (webpage, salesfunnel, shop, fan score, reward fans, automatic royalty administration, fees for management, creating their own crypto money through Bucks. And of course everything is monitored! So lots of overviews and ways to engage fans. 

StarStake is a web 3.0 state of the art platform that offers stars and brands to connect with their customers and turn them into superfans. And the creators will know who their customers and fans are, because of their actions within StarStake.

Of course, this takes some getting used to. And switching activities over to a different platform always requires more than just opening an account. But over time, and I think this period will be shorter than what we’re used to before adapting to something new, both creators/brands and fans will see how it works, what the benefits are and will apply it into their strategy. I have no doubt!

Even if you have 0 experience with crypto, it will be easy to open up a wallet. From what I heard from Chris, StarStake will open their own wallet. It won’t be until after the launch to guide you through that process.

The benefits of crypto and having a wallet is, is that it is anonymous!! 

Because of using a (crypto) wallet, StarStake is also a decentralised platform and is creating it’s own decentralised financial economy system. Another huge benefit of using StarStake. No more use of Paypall, Stripe or other payment systems, that hold the money first for you, and sometimes not even transfer everything.

As soon as payments are done, the money is instantly in your wallet. Fees are already deducted, so what you receive, is yours! And as a creator you can even add a manager to your account and put the settings with the % of fee that he is receiving for what he does. And you can even reward fans for their actions that help you promote and sell.

As far as I heard Chris explain in recent video’s, fans do not need a crypto wallet to get started. However, on the website today, before the official launch, these steps are communicated:

We will be sure after the launch, and I will adjust this blog accordingly.

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