Get off to a flying start with email marketing and newslettersMake a flying start
Some think email is dead. But the fact is that email marketing is an important part of your marketing plan and it’s the backbone of every sales funnel. It is also one of the few ways you can collect data from your prospects yourself, and also discover more about your existing customers. You can increase sales easier from your existing customers than from new customers. Just by getting in touch with them regularly, you ensure that you stay ‘top of mind’ and that people will book/purchase from you when they need what you offer. Read on to find out why this is important, and how I can get you off to a flying start.
You are well underway, you have a website and the customers are starting to come and maybe the interaction on social media is growing too. You can already see your site traffic growing (in Google Analytics). But how do you know who is coming to your site? Cookies are anonymous, so they don’t give you a name and email address. You can only get an idea of the location in the world.
Or are you starting out to sell your services and products and want to do that the best way possible? Then adding email marketing to your strategy is the best thing you can do.
Are you active on social media? Facebook, Instagram, YouTube or any other channel? Almost everywhere, you receive almost no data about your followers. But you are expected to pay big bucks to advertise to get your posts visible to a larger crowd. And what happens if they change their terms? Or if you say something that does not comply with their regulations, you could easily lose your account, and thus your tool to get in contact with your prospects/customers.
Make sure you build yourself a database of people who would like to stay informed about what you do and offer. The easiest way is to do this via email. Especially in Europe e-mail is still a very popular method of maintaining contact. And also in the world, sales funnels are really popular. The only way a sales funnel works is thanks to email marketing.
And the more unique your field (niche) is, the higher the open ratio (is the number of people who open the e-mail compared to the total number sent). This can be as high as 80%!
Looking at Facebook, you have to work really hard if you want 5% of followers to see your message, usually it’s around 1-2%.
So use this opportunity quickly and start collecting addresses as well as starting your monthly newsletter. That way, you stay top of mind, and you significantly increase the chance that people will think of you when they are looking for what you offer.
6 reasons why you 'should' really start with email marketing now
1. Measurable
Do you know you can actually see how many people have opened an email, how many clicks there have been, how many cancellations and even sales can be measured when a webshop is attached? This way you actually know what the result of an email is. (And if you analyse this regularly, you will also see what works for your audience eg best time of the day, best day of the week, use of emoticons in headline etc)
2. Save time
Remember the old days, where you needed to talk to everyone personally? Email marketing software allows you to automate a lot of emails. Set it up once and then don’t have to worry about it any more. You can, for example, send someone a series of e-mails after they have subscribed to the newsletter, each time telling them something about what you do. The system takes care of everything, after the initial set up, you are no longer needed ;).
3. News medium
Suppose you have something new to announce, a new product, a new service, a new blog or vlog. How does your interested crowd know there is something new? Social media only shows your message to a few % of your followers, with email an average of 35% see your news.
4. Personal
To the recipient, an email can look very personal even though it was sent from mass mail. How can this be done? Personalisation is super simple with email marketing BUT… you need to collect additional data. This can easily be done with email marketing software.
5. Staying'Top of Mind'
Staying top of mind is a marketing term, meaning that people think of your company, product, service when they need it themselves or someone close to them. It is precisely by letting them hear from you at least every month that you increase the chances of them thinking of you when needed.
6. Highest Conversion
Did you know that if you add an offer to the first confirmation email after subsribing, the average conversion is over 3%? If you have a webshop and are not using the ‘abandoned cart’ reminder, you are missing out on quite some turnover! And it’s a lot cheaper than all those ads on social media!
With email marketing, you learn to look at your customers differently and collect customer data in a conscious way. By using the possibilities offered by email software and by making the set-up of automatic campaigns an integrated part of your business process, you will gain maximum benefit!
Have you become enthusiastic? Do you doubt whether you can get started? Then contact me without obligation, so we can discuss how you can make this work for you. Because I grant you MORE RESULTS in LESS TIME, so you can really do what you love most.
It only takes 3 steps!
STEP 1 Make an appointment
Find the basic packages in the price list. However, I suggest scheduling a free videocall so I can make a personal quote for you tailored to your needs.
Step 1: Schedule a video callSTEP 2 Receive & Check my quote
Review my offer, decide what you need and if you’d like me to do the job for you. If yes, just let me know 🙂
STEP 3 Off to a flying start
Within a week after your approval and having created an account with MailerLite, I will make sure everything is ready and set up, conform your brand style, so you can get started immediately!
I have used MANY different email software, and MailerLite is my favourite. It’s very easy to use, They have a ‘drag and drop’ editor. Lot’s of features and free until 1000 addresses. It is very affordable for those who are serious to increase their sales.
To get off a flying start
- Create account in MailerLite (Free up to 1000 adresses)
- Setting up the account, also database
- Create a base layout for your emails
- Create 1 sign up form including confirmation email
- Give you the code to add form to your website
As a souvereign being I can not write you an invoice. However I can give you a receipt to proof your payment to me. Amounts are without VAT.
Payment within 5 days after delivery, payment options:
- NEXO in USDT/USDC
- USDT/USDC through wallet address
- Link with payment request to Dutch IBAN, bank account number.
YES! You like me to do the setup of your email marketingI setup your account, create an email base template, add a subsription form and confirmation email and you are all set off to a flying start!
On Telegram, since our departure (late August 2020), we regularly tell where we are, what we are doing, share photos and our experiences. Feel welcome!
Go for a Multilingual Website!
